What is Social Media Marketing?
- Carmen Rad
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What is it?
This refers to the process of gaining traffic or attention through social media platforms in order to achieve your marketing and or branding goals. Social media in itself is an encompassing term for a multitude of sites from Instagram to Pinterest.
Social media marketing, or SMM, is about the discovery of new content from news stories to popular trends. It is a great way to increase website traffic, sales, brand awareness and improve communication with your audience. Social media is about the process of creating content that you have tailored to the context of the specific site you are using.
One common misconception about social media marketing is that only business can take advantage of this strategy. The truth is that SMM can benefit more than just businesses, it can be used to promote events, movements, as well as individuals. Using social media is about showing what makes you stand out to your audience.
There are many different ways to market yourself or your brands. You can post daily creative posts, post pictures or videos, create hashtag campaigns, or create ads. Whatever way you decide, the important this is to stay consistent with your brand image and promote your content.
For instance, if you are planning a pet adoption event you may want to lead up to your event by posting images and small biographies about the animals you are trying to find homes to post on Instagram. You could create a specific hashtag for your event to start growing a following. Instagram hashtags are a great and easy way to promote yourself and build brand awareness.
Whichever way you choose, every social media marketing campaign will include a strategy, know who their targeted audience, will avoid being a faceless corporation. More often than not, there will often be some form of analytics involved. Many social media platforms will include Insights for the account that will give you an idea of how you are doing and where you may way to improve.
Hashtag Cutouts offers a great and creative way for you and your business to start a social media marketing campaign! With our custom cutouts, you can create your unique hashtag and build up your online audience whether on Twitter, Facebook, or Instagram. If you are having trouble creating your hashtags, below are some sources that will help you find hashtags through specific keywords or topics.
https://www.all-hashtag.com/hashtag-generator.php
