Hashtag Marketing
- Carmen Rad
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One of the best practices for social media marketing is to utilize hashtag campaigns. This is an excellent marketing tool for social media because 71% of active users on social media use hashtags. Not only do they categorize information about specific topics, but they also build engagement among audiences. Every social media marketer should always post content that contains a hashtag to ensure its discoverability.
There are many different types of hashtags, so it’s important to know which type will benefit you and your goals the most. This depends on what your objectives are, whether it be to raise awareness or sell a product. Hashtags go beyond simply adding them into posts. The right one can boost impression and make you and your content easily searchable.
Here are 3 examples of Hashtag marketing:
Brand Hashtags
Working as a kind
of signature for your social media platforms, a branded hashtag raises awareness. It can be your business’ name or a relevant slogan. But, there should be something unique and pointed to your business. A lot can be done with a brand hashtag. You can build awareness about your business and engage followers by encouraging them to spark conversations.
Trending Hashtags
On social media sites like Twitter and Facebook, you will notice a trending section that is constantly changing and updating with different holidays, movements, or events. These real-time trends can either be fun or serious topics. Popular trending hashtags can promote engagement with a larger group of people that goes beyond your usual followers. It can also be a way for you to showcase to your current followers a little bit of insight into what you and your business are like on a personal level. For example, if it is #NationalSpagettiDay and you post about it people will start seeing you more as a people person rather than simply a cold business.
On social media sites like Twitter and Facebook, you will notice a trending section that is constantly changing and updating with different holidays, movements, or events. These real-time trends can either be fun or serious topics. Popular trending hashtags can promote engagement with a larger group of people that goes beyond your usual followers. It can also be a way for you to showcase to your current followers a little bit of insight into what you and your business are like on a personal level. For example, if it is #NationalSpagettiDay and you post about it people will start seeing you more as a people person rather than simply a cold business. Call-to-Action Hashtags
This type of hashtag encourages your followers to do a specific task that may involve your brand. It gives your audience a sense of participation, can even make them feel like they are contributing to a cause, or potentially sell a product. #Bringit2TMO was a way to promote mobile users to switch over from their usual provider to T-Mobile. Call-to-Action Hashtags can be a fun way for you to directly interact with your followers and connect to those who may not be following you.
This type of hashtag encourages your followers to do a specific task that may involve your brand. It gives your audience a sense of participation, can even make them feel like they are contributing to a cause, or potentially sell a product. #Bringit2TMO was a way to promote mobile users to switch over from their usual provider to T-Mobile. Call-to-Action Hashtags can be a fun way for you to directly interact with your followers and connect to those who may not be following you.
